The Netflix Marquee is a permanent brand fixture on Sunset Blvd. Its mission: bring our brand voice into the real world by amplifying the conversation around Netflix with witty messages that change weekly.
It's OOH that reacts at the speed of culture — bringing unexpected joy to commuters, creating Netflix-related FOMO that celebrates our titles & talent, and hopefully, becoming a memorable part of an iconic boulevard.
We aim to capture Netflix in a bottle every week. Rather than relying on strictly promotional messages, the marquee reflects what everyone is talking about at that very moment. In our first few months we started a flame war between The Rock and Ryan Reynolds, celebrated (and moved) Halle Berry and Regina King. fought to listen to scientists in the spirit of Don’t Look Up and issued a PSA to stop at red lights on behalf of Squid Game. And it’s only the beginning…